Consent agent
Takes the friction out of the cookie banner. The visitor’s choice travels with them and can be revoked in one place.
For publishers
Personal news and advertising, without cookies.
Upod gives your visitors one place for their profile and consent. You get data that is right, also from visitors who now reject everything.
Four functions for publishers.
Personalisation
News about the topics visitors care about, about their favourite celebrities and from their home region. Personalised weather and more.
Advertising
Use gender, age range and residence, combined with favourite brands or shopping preferences, for targeted advertising without cookies or tracking. When a visitor does consent to tracking and profiling, Upod also enriches your ad call.
Agents
On-site agents know who is visiting. They use rich context from the visitor’s data profile or portable personal context. Also for agentic advertising.
Estimated added value for ad revenue
+100%on non-consented traffic
+20%on consented traffic
Already live at Dutch publishers.
Hart van Nederland and Shownieuws already work with Upod.
Test Upod on your own site.
In 20 minutes you see how it works with your stack.